Liquor Before Beer: Brews Not In The Clear

National trend of increase in spirit sales seen at local level with Valley Liquors, according to owner

Beer has dominated the alcohol market in the United States for more than 100 years, outselling both spirits and wine.

If sales numbers from 2022 are any indication, beer’s reign may be over. According to the Distilled Spirits Council of the United States (DISCUS), sales of spirits accounted for 42.1% of revenue in the alcohol market while beer slipped to 41.9%. It is a trend that isn’t just being seen on the national level, but locally as well.

According to Adam Clarke, owner of Valley Foods and Valley Liquors in Saratoga, he has seen a noticeable change in spending habits over the past...

 

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