Rebranding commerce

Bank of Commerce (BOC), Carbon County’s only locally-owned bank, announced today a rebrand of its visual identity.

It has been nearly 30 years since Bank of Commerce has updated the brand. The time is right to refresh the look as a total package. The team has been working on this project for quite some time and a lot of thought and consideration went into adopting the brand package.

“We went into this project with an idea of what we wanted and worked out every last detail to make sure it perfectly represented our vision,” said Nicole Henley, marketing administrator who led the branding evolution. “The rebrand is not just cosmetic–it has given us the opportunity to reflect on our values and put our mission to work.” 

The new brand identity is current and modern but also a timeless reflection of the organization and the strong role BOC plays in the community. It is a fresh look for Bank of Commerce but one thing remains the same, the promise of excellence.

Copper France, President & CEO noted, “This logo represents the strength and determination of our Board of Directors, officers and staff to provide convenient and quality banking products and services to our customers without sacrificing the high quality customer service they have come to expect when they bank with us.”

BOC Board Member Mary Penland added, “The rebrand has been a long time coming, but we, as a board, hope to show that Bank of Commerce is rock solidly here for our current and future customers in Carbon County.”

The Bank of Commerce logo has a vibrant color palette and new typeface with the tagline ”Your Home-Owned Bank”.

“The buffalo coin icon with mountains in its back is a reflection of the banking industry and represents our surroundings right here in Carbon County, Wyoming. It is also a symbol of the strength in our communities,” described Henley.

But there is more to it than meets the eye.

France said, “The goal was to offer a taste of history and a strong vision of growth and prosperity for the people of Carbon County.

“When people in Carbon County need banking services, we want to be the first institution they think of. We also want to be known as someone who is involved in and gives back to the communities we serve.”

It won’t take long for Carbon County to recognize the new Bank of Commerce logo and all it stands for.