Leaping Back

The discussion of creating a brand for Saratoga leapt back into the spotlight at the September 3 meeting of the Saratoga Town Council.

Leslie Jefferson, executive director of Discover Carbon County, started an over 30 minute discussion about a tourism master plan for Carbon County and the creation of an authentic Wyoming experience for visitors.

Jefferson apologized for the miscommunication on changing Saratoga’s town motto “Where the Trout Leap in Main Street”. The CEO of Carbon County Visitors’ Council said “she was questioned about branding and did a poor job in framing branding around a po...