Keep it local

Support friends and neighbors by shopping small in the Platte Valley this holiday season


Numerous business in the Platte Valley are participating in Small Business Saturday, which takes place on Nov. 28. American Express began the Small Business Saturday initiative for the Saturday after Thanksgiving in 2010. Last year, it was estimated that $14.3 billion was spent at small, independent businesses.

According to the American Independent Business Alliance (AMIBA), the benefit of shopping small is based off a concept called the local economic multiplier effect. This is built of three elements—direct impact, which is the spending done by a business in the local economy to operat...

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